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Showing posts from December 5, 2021

The Liability of Preconceptions

This will all make sense at the end... Preconceptions and predispositions relate to opinions and attitudes.  Both attitudes and opinions can be thought of on a linear scale from negative to neutral to positive.  In our industry, we deal with preconceptions, all day - every day.   To drill down one level deeper, an attitude is an established (predisposed) way of thinking about someone or something.  It exists as something that is pre-verbal.  It is also known as a mindset.  Everyone has attitudes and opinions that are a matter of degree - in someone's willingness to speak up (or) remain silent.  Either way, attitudes and opinions exist. As stated, once an attitude is articulated into words, it becomes an opinion.  The important thing to understand is that an opinion is something that is not necessarily based on facts or knowledge.   OK...  So, what is the point here... We build organizations in the context of person-to-person co...

Be the One They Choose to Work With

You can't blink credibility into existence.  It needs to be scraped and clawed for through the passage of time.   Therefore, for anyone new to Affiliate Marketing (in our niche and the way we do it) this is the reason we recruit people with whom you have something in common, with the supposition that they may not have a deep credibility base in our industry either.  Historically, this is why ventures typically fail.  It is a matter of the blind leading the blind.  With Vertical Industry Marketing, we start with our Relationship Building Accelerator and, (at least) we develop an understanding of each others' lived experience (as best we can). So, this begs the question, "What sets you apart from the pack?"  What makes you exceptional to the extent that someone would want to choose you as the person they want to work with?   Especially if you are just getting started, you may think there is nothing that makes you "special". I want to challenge ...