Decisions to Dollars
Everything starts with making decisions. And, (for our purposes) ends with money in your bank account, e.g. decisions to dollars. This assumes there is a sound decision-making structure to operate from. You will find this information on a few other places on this blog: Decisions are a function of information. D=(f)i Slow down and let that sink in if you have not pondered it before. So, what information do you (or someone you are wanting to attract) need to gather, evaluate and act upon in order to progress to the point of "getting started"? This breaks down into the two broad categories of affect and intellect. In other words, how people feel and what they think. The biggest affective component is trust. Are you being dealt with in an honest and fair manner (and) is your best interest is at heart? Trust is (typically) built and earned over time, however in our business, we need to move people through "trust development" in a relati...