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Showing posts with the label strategy

About 40 People - An Explanation and Approximation

I have written other posts about "the money being in your list".  This post is related.  I have argued that building a large list and monetizing that list is certainly one viable strategy, however not an easy one - both in terms of the resources required to make it happen (a capture page, autoresponder, etc.) AND the entire process to make it happen. Juxtaposed to this is a small list.  A group, if you will... of About 40 People.  Or, a tight-knit community of 40 who share common values, skills, goals... an interdependent, supportive, and cohesive structure all geared to each others' financial well-being.  Allow me to slice and dice this a few different ways. So, why 40?  To be clear, I am starting here explaining the "end state".  This is the place you work toward and where you "end up" after a year's effort.  (You can't blink this into existence). We use a progressive model that builds different income platforms.  The first starts a...

A Way to Make Money

This post is about simplicity. Recently, I found myself talking with a 20-year old guy about his future... whether he had a resume... and his frustration with being overlooked at his job for "promotions".  The conversation migrated to what I do for extra money and I found myself talking about our Community, getting into the "weeds" about "how" we make money... about the industry... about the products... In retrospect, I would have been much better off if I just kept it to, "It's a way to make money".  Then I should have said, if you want to know more, go to this website, then if you have any interest in learning more, send me an email at ______. We have many, many websites to point people to - depending on the person we are talking to.  Then, "our system" is to have a Gmail autoresponder message set up that provides information in detail and they have this within 60-90 seconds. That's it.  Keep it simple.  Don't over...

Decisions

Making decisions can be gut-wrenching.  This is especially true if risks are involved.  However, the right decision can change your life and your family's future forever.  So... how do you decide? One of the core statements of our Community is, "Give us 10% or your trust, we will attempt to earn the other 90%".  The thing is, trust is developed over time and through information gathering.  Therefore, we give wide berth to peoples' process in evaluating and integrating new information and judging it on its merits.  The last thing we want is to be perceived as wham-bam closers.  The final result (the ultimate goal of what we do) is a lifelong business partnership.  This is far too important for a"quick hustle". We actively seek thoughtful, careful, measured people, not quick-hit artists.  Our orientation is culture-based and ascribing to values and norms.  Primary among these is respecting peoples' process to question - and to eliminat...

The Daily Crisis of, "Can't Afford It"

I was in the grocery store recently.  There were two young kids with their mom.  The boy was about 7, the girl 4 or so.  Like most kids in the checkout line, they were wide-eyed and grabbing candy bars.  Even before they could ask, the Mom said, "Put it back, we can't afford it".  With a sunken whimper, they complied and that was that. For me, I just stood as a stoic observer, but inside I was crushed for the kids.  They were just doing what kids do... testing limits and "going for it".  But, the thud of the Mom's authority struck me.  Their budget obviously could not withstand a frivolous candy purchase.  She didn't say, "Not this time" (or) "No, we got candy last time..."  It was like, shut 'em down, drop a rock on their head finality - and they knew there was no sense in arguing.  They were being trained to "not afford it". This simple example is how many people live... on the edge and barely making it.  A $2 make...

Access to Economic Opportunity

This article is about tone.  It is about how we present ourselves to people evaluating what we do.  It is about "access" to an off-ramp on the highway of life.  Some people will choose to read the road sign, turn on their blinker and pull off to have a look.  Most will keep moseying on down the road without a thought of attending to what is passing by them. Yes, we have something to offer.  Ultimately, it can be transforming in terms of income, lifestyle, and options people have.  Our ethos and values dictate that people understand that we are simply one of many options.  We feel no need to impress others in a showy manner but allow the overall "tone" of what we do carry-the-day, followed by responsible, descriptive information. We don't want to be perceived as the latest, greatest, whiz-bang deal that you want to jump on and get rich with.  It is simply not that easy and does not work that way.  Therefore, our focus is the fric...

From Tinkerer to Titan

My view is that everyone should have a "side" something to make money.  It could be painting rocks you find - and selling them at a flea market... it could be anything... When considering what we do, we would be foolish to not embrace casual "lookers" who are at the tinkering stage of getting involved with something.  Once we have their attention, it is our job to demonstrate that there is "meat on the bone" that is worthy of cooking and eating... (and) that can be a sustainable food source for years to come. Going from tinkerer to Titan is an evolutionary process.  Evolution inherently means transformation over time.  In our terms, time means weeks and months, not eons.  It is about things learned, tasks completed and moving up the knowledge and competence food chain. Skill acquisition and then being able to pass along these skills is the heart of what pumps life into the success we have.  You must embrace being a learner with an eye to bec...