Opportunity Marketing
Of all the ways to make money, from the conventional to the less conventional, there has to be value in what is offered - significant enough to compel a purchase. From a 6 year old selling lemonade in front of their house on a hot day, to a mansion on a bluff overlooking the ocean - both have to have perceived value. A neighbor wants to quench their thirst and help a child, or a family with the means to afford it, wanting a stunning view of the harbor. In either case, there is something driving the decision. Opportunity Marketing is a bit different, in the fact that the "value" is in the "opportunity" to make money. Although with all companies that promote money-making-opportunities, there has to be a product for sale, the real ethos that drives participation is not the products, but the money that can be earned. The question is, is this inherently a good or bad thing? So, let me ask a question: Is earning money an end in itself? Or, why do ...