At the Edge of Propriety (or) Like Any Other Investment?
I have previously written about the idea of being money mercenary. Essentially, my thought process is that making money is an end in itself - divorced from a product or service. As such, the ability to make money, whether it be a program, process or platform is the "value" conveyed by the marketer and this is the proposition considered by the consumer. "At the edge of propriety" challenges and articulates this notion of making money as an-end-in-itself - as legitimate perspective. The reason 'at the edge' is chosen to describe our reality is that what we do is unconventional. Or, said differently, is not in the mainstream of how people typically view commerce... e.g. money exchanged for some "thing". "Something of value" is typically something you can hold in your hand, or derive some benefit from a service provider. In my transactional worldview, the product behind the transaction is secondary to the transaction itself - with t...