A Culture of Assistance
The company we work with recently coined the phrase, "culture of assistance". This important, first, because it recognizes culture as something we are striving to attain. On the broadest level, culture means that we share common attitudes, beliefs and values. Culture is foundational. It permeates everything and is long-term. Assistance means help. We assist people in many ways. We guide people to and through information gathering about what we do. We help people understand the power and long-term viability of our business model. We share our personal experiences regarding the value and utility of our products. Ultimately, we provide a service. We do not sell. People choose to join our business due to thoughtful reasoning, not giddy excitement about the potential, We prefer people who are thorough, initially skeptical and who ask good questions. At the end of the day, our job is 1) to answer those questions, and; 2) then to shar...