The Agreement Seekers Blog

The core strategy of Agreement Seekers is a method called Vertical Industry Marketing.  This bears some explanation.  First, a vertical industry is a group of companies that focus on a specialized market.  For purposes here, let's talk about Landscapers as an example.  Landscapers obviously have expertise in turf management and shrub/tree maintenance.  They have skill sets in equipment care and are generally multi-taskers and problem solvers... are industrious and entrepreneurial. They have relationships with equipment vendors, landscape architects, lawn sprinkler companies, nurseries, arborists... and of course, all of their customers, however, customers are not included here. All of these companies are in the same "vertical", however the most important is the one not mentioned.  It is a landscaper's competition - other landscapers.  This is the main opportunity for this marketing method. Essentially we give every "industry vertical" the opportunity t...