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Showing posts from February 28, 2021

The Role of Instant Pay Offers

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This post pre-supposes that you are open to a portfolio approach to generating income with a range of diversified products and services.  This will not appeal to anyone with tunnel vision who thinks their product or opportunity is "their business". In contrast, "your business" is the group of competent, committed people who agree with and participate in the same business strategy you ascribe to.  As such, the businesses themselves can be anything.  Your business is a cohesive group of people who share the same values and principles in a community of support and interdependence that is built on relationships.  That being said... The natural market for what we do is the universe of people who are already familiar with Social Commerce.  Call it what you will... the global way to describe it is building organizations and sales teams through marketing and networking.  This includes the Multi-Level Marketing Industry, Affiliate Marketing, Network Marketing, Home ...

MLM Myopia and a Call for Wider Vision

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The Multi-Level Marketing (MLM) business model is difficult to make work.   The success rate attests to this.   Or, conversely, the failure rate in the 90%+ range attests to this. Regardless, many people intrepidly espouse their love of 1) the product or service, and/or; 2) their aspiration for time and financial freedom.   The inherent “rub” is simply a  repeat of the first sentence:   it is difficult to make work (and) many starve-out due to lack of success – which translates to lack of organizational growth... and in turn means no profitability or income. There is a way to fix this problem.   First, l et’s compare and contrast the MLM business model with Affiliate Marketing where there are immediate payout, "cash now" offers. As most know from the name of the industry, MLMs have many levels.   Typically, there is an up-front incentive bump like fast-start-bonuses for recruiting new enrollees, and then in the following month, percentages kick i...