Posts

Our Business Plan

Our Business Plan has three fundamental elements.  They are not equally important. Here's why. 1)  The first (and most important to understand) is the ability to adapt to change.  Integrating something new into your life requires investing your time in different ways.  Most people (attesting to the failure rate in home businesses) do not successfully navigate from point A to point B. 2)  The second is understanding what a "learning community" means.   People and relationships are the foundation of our business.  We need to engender and pass along what we know and help others develop proficiency and competence as marketers. 3)  Third, is the tools we use and the business we promote.  The reality is that there are many, many directions this could take.  There are many, many:  a) tools suites, and; b) compensation models.  We utilize a selected few and at the very top of our marketing funnel we use Working Poor No More" as a d...

On Building Credibility

In the total universe of money-making opportunities, why would anyone choose us? This is a fair question that warrants a thoughtful answer.  The core of the answer revolves around the values we embrace as an organization - but at the same time, the challenge is to not provide the same... yeah, yeah, yeah thoughts that everyone espouses. The single most distinguishing feature of our difference is how we deal with the failure rate in the home-based business industry.  Our premise is that the failure rate is due to peoples' inability to adapt to and integrate change into their lifestyle.  Said differently, people do not "find" the time to constructively engage in the activities that will build a business and crawl out of the entrenched patterns of their lives. Therefore, this core value is "embracing change"... and the degree of change will predict the amount of success.  It is the mature and responsible understanding that nothing happens without applied effo...

Clients and Being of Service

There is a whole world of words, semantics, and definitions that we very consciously attempt to use as differentiators in defining who we are as a marketing organization.  In referring to people we work with as clients, it is really a  mindset "trick" in understanding that you are (for all intents) employed by them. Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business. Referring to them as recruits, downline or enrollees all miss the mark.  Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner. Lifetime value.  Ponder this.  Enter into relationships instead of "signing people up" and seeing what happens.  Mentor.  Teach....

Shake Up Your World - A Rebirth of Magnificent Proportions

I approach this title with a certain amount of glee and aspiration.  Our goal with this site is to motivate and instigate change.  The admonition in the title is a call to action that will have life-altering implications.  However, we always need to temper the hyperbole with reality. At the time of this writing in early January of 2017, we are typically called to make resolutions in a spirit of renewal  We take a collective deep breath, and in a state of calm repose, make our best attempts to set goals for the year to come.  With earnest intent, we set out conceptually to define how want things to be - in defining our future(s). Ultimately, you make decisions.  Your life is the accumulation of the choices you have made. From the extent of your education to relationships and who you spend your time with, how much television you watch, your level of involvement with self-medicating, whether you have your future mapped out in writing... there are and there...

Making a Positive Difference

At risk of sounding too simplistic, our business philosophy is to make a positive difference in peoples' lives.  The reality is that money lubricates life.  When income exceeds expenses, money literally eliminates the stress of daily living and liberates people from financial demons.  This allows people to be their best-selves - happy and comparatively free - at least on a financial dimension. As such, and in a much broader context, our culture (our ethos) positively impacts society.   This is much larger than a "business opportunity". Inherent in this is collectively, as a community, we elevate the quality-of-life for large groups of people who we support through education and through teaching to take purposeful, well-defined action(s). We make a positive difference by paying attention to relationships and to the best of our ability, doing all we can to ensure others' success.  This is inherently a process that happens over time - and with time, we build st...

Permission Marketing

First, let me preface: Without giving away too much about what makes our marketing group unique, it is safe to say that we seek to establish stable, long-term relationships. This is done within the context of a community. We rely on and support each other in building businesses that create financial stability. The kind of stability that evolves into higher and higher levels of prosperity.  Individual by individual, this defines what we do as we grow participation in our groups. This being said, how we initially approach and market to the groups we target has everything to do with the initial contact(s) we make.  We do this through asking for permission (if they are receptive to?) receiving further information about what we offer.   In this context, the chapters that Seth Godin shares a great primer to get your head around how we build large, stable organizations.  We are not mass marketers in the traditional sense, but very specifically and intentionally are th...

A Right Way and A Wrong Way

Is there a right way and a wrong way to approach a home business?  Around the Holidays, between Thanksgiving and New Years (every year) there are always multiple promotions from different "follow me and my system" marketers.  Typically, they host webinars and then have a campaign to follow-up (forever) until you unsubscribe. There are a lot of clues left by this process.  The problem is that for the vast majority of people, the skills sets required to execute this kind of "marketing funnel" to a targeted national or worldwide audience are well beyond their time and talent.  So, even though there are many examples of state-of-the-art processes, building one yourself is an extremely tall order. Some advocate "the only way" is through paid advertising and they will show you how to make it happen.  Others sell the process itself and include landing page builders integrated with free offers and auto-responder campaigns.  Many or most of these have ...