The Sunday Night Dreads
A big portion of the demographic of our target audience are professionals who are burnt out (for any number of reasons) and looking for income alternatives. These people are looking for a "choice" with the opportunity to take their life in a different direction. I get it. I was one of them. Every week, there came the point on Sunday night at 8:00 - right after 60 Minutes - that I would feel a sense of dread wash over me. It was the dread of another week doing something I "had to do", but it was not necessarily something I "wanted to do". I had to earn money to support my family. I had to go to a job and work with people I did not necessarily like and take direction from people I did not necessarily respect. I was working to make a paycheck with no sense of purpose or passion. It was a means to an end and in retrospect, it was year after year after year conforming to organizations I worked for. It was a regrettable use of ...