Posts

The Role of Instant Pay Offers

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This post pre-supposes that you are open to a portfolio approach to generating income with a range of diversified products and services.  This will not appeal to anyone with tunnel vision who thinks their product or opportunity is "their business". In contrast, "your business" is the group of competent, committed people who agree with and participate in the same business strategy you ascribe to.  As such, the businesses themselves can be anything.  Your business is a cohesive group of people who share the same values and principles in a community of support and interdependence that is built on relationships.  That being said... The natural market for what we do is the universe of people who are already familiar with Social Commerce.  Call it what you will... the global way to describe it is building organizations and sales teams through marketing and networking.  This includes the Multi-Level Marketing Industry, Affiliate Marketing, Network Marketing, Home ...

MLM Myopia and a Call for Wider Vision

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The Multi-Level Marketing (MLM) business model is difficult to make work.   The success rate attests to this.   Or, conversely, the failure rate in the 90%+ range attests to this. Regardless, many people intrepidly espouse their love of 1) the product or service, and/or; 2) their aspiration for time and financial freedom.   The inherent “rub” is simply a  repeat of the first sentence:   it is difficult to make work (and) many starve-out due to lack of success – which translates to lack of organizational growth... and in turn means no profitability or income. There is a way to fix this problem.   First, l et’s compare and contrast the MLM business model with Affiliate Marketing where there are immediate payout, "cash now" offers. As most know from the name of the industry, MLMs have many levels.   Typically, there is an up-front incentive bump like fast-start-bonuses for recruiting new enrollees, and then in the following month, percentages kick i...

Task Management is a Function of Time Management

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 Fancy title... for not-so-complicated an idea.  This deals with To-Do lists and your schedule.   To-do lists are tasks, e.g., stuff you need to get done that is written down somewhere.  Your schedule is the same.  It is a written accounting of how your time is and will be spent/invested.  Combining these is a "work plan":  when you plan on doing what . Making a commitment to this kind of structure is a BIG change for many (most?) people.  It requires engagement and focus.  First, you need to "spell out" the plan and then execute your plan.  It requires forethought.  It requires projecting into the future. It requires discipline.  Otherwise, you are operating by the seat-of-your-pants. Now, let me circle back to the title of this post.  Task Management is a Function of Time Management.  In other words, everything starts with your calendar (no matter how you keep it:  online, a calendar book, or weekly plann...

Who's Hurting? ...as a Marketing Strategy

Right now, in December of 2020, in Rhode Island where I live, we just entered a two-week shutdown due to Covid 19.  Our hospitals are full and just down the street, they have opened a facility to house more Covid patients, the first 7 were today - in a barracks-style warehouse.  These people are sick, however, there are many more people who are hurting due to job loss, financial strain, and even hunger. There is a world of hurt.  Restaurants are closing.  Servers and cooks have been laid off.  Just about every night on the news there is a new story with a restaurant owner talking about how they are struggling to keep their heads above water and make it through these dark times. We can help.  We can propose an alternative that may have not been considered.  This can be done locally.  It can be done nationally. A few weeks ago, Disney laid off thousands.  Can you go on LinkedIn and do a search for people who worked at Disney and are "looking fo...

Affinity Affiliate Marketing

When I was in college, my undergrad degree was in Human Communication.  Many people in this field go on to be Counselors.  A word I learned was 'homophily".  It means perceived similarity.  For instance, in general, tall, skinny people will be most likely to be attracted to tall skinny people.  People of similar socioeconomic backgrounds tend to be drawn to each other... people who play tennis...  have read the same books...  Any perceived similarities are predictors of attraction. So, what does this have to do with Affinity Affiliate Marketing?  The question is, "To whom are you homophilous?"  Aka, who do you have something in common with?  For example, I have had my Life and Health Insurance Licenses twice in my life. I can disclose this and "fully" empathize with people who are struggling to sell these insurance products.  In this industry, there are as many people "starving out" as coming into the industry with wide eyes and eag...

On Being a Digital Franchise Broker

To get to the definition of a Digital Franchise Broker (DFB) let's start with the word Broker.  Everyone understands what Stock Brokers do. They evaluate and recommend stocks and establish relationships with clients to manage a portfolio of "paper" assets based on the performance and value of corporations or commodities.   Stock Brokers need to be licensed and certified by the Securities Industry to transact business.  You may have heard of all the tests:  the Securities Industry Essentials (SIE), then on to Series 7, Series 66... there are many, many more credentials that people need to test (and pay) for - to become certified in different areas of expertise.  Ultimately, when credentialed and making money, a portion of their earnings are funneled up-the-organization (or) these profits are 'baked in" based on their commission structure. Insurance and Real Estate Brokers are much the same.  They too have tests and certifications to pay for - and need t...

Marketing to MLM's

First, allow me to clarify the segment of the industry we are in.  We are Affiliate Marketers. We deal predominantly with digital tools and/or eLearning products.  We affili(8) with affili(et) offers and earn a large percentage of a one time sale for a product or service.  This is how Amazon, Walmart, and Best Buy run their Affiliate programs although they are not as generous and lucrative as what we do.  In our case, this one time sale is integrated with a leverage component that enables organizational growth and earning money from a team that uses a powerline or subscription... or whatever structure the affiliate offer is paired with. Multi-level Marketing on the other hand, in most cases, is a physical-product-based offer and is almost completely dependent on large organizations given the multi-tiered structure(s) that provide a much smaller percentage throughout all of the different "layers/levels" of their compensation structure.   As an analogy, think...