Pitches and Proposals
This post is about business strategy and the role of "pitching" things versus "making a proposal" about a much larger proposition. Both play a role. However, it is important for you to understand the difference between pitching-an-opportunity (whether it be a product, service, or tool) and making a proposal-for-life- transformation and having the sophistication to understand how each fits into your overall business strategy. So as an analogy, let's talk baseball. Everyone knows what a pitch is. A pitcher throws a ball to a catcher. It is a single act, repeated over and over during the game. It is a single, solitary, isolated "thing" that is just one part of the overall strategy of the game. A proposal, on the other hand, is more like the game plan. On offense, what will the batting order be? Who is best to lead off, and who is best to bat clean-up? Do you plan to steal bases, or hit and run? Are there situations where you will bunt?...