Posts

Financial Literacy, Leverage, and Understanding Growth

One of our marketing sites is "Three Steps to Retire at Any Age".  This is a pretty bold and provocative title.  The three steps outline a pragmatic "system" that can be followed and combines a progressive rationale from simple to more complex. In the beginning, little is required except to commit and get going.  This means developing a few simple resources that enable people to get to know you (a simple "About Me" site and how to set up a couple of Gmail accounts that are used in different ways).  Then, it is just a matter of exposing people to any of our Marketing Sites that are specifically focused on the people we target. At the end of the day, we engage in what we do to create income.  Our model leverages both money and people (or, people and their money) for each others' benefit.  We are inter-dependent.  We rely on each other and pool resources by choosing vehicles to participate with.  These vehicles provide a structure that is co...

People You Know is Phase Two: Trust Me On This One

Most people know the difference between warm market (people you know) and cold market (people you don't know) in identifying a marketing strategy at the initial stages of building a business. Talking to people you know (your friends, family, and personal network) about something you have never done before and have no track record with presents "issues".  If your credibility is important to you, our experience dictates that "proof" that something is working is significantly preferable to sharing a hope, dream or goal about something's potential - which you have not yet fulfilled. In addition, once you "burn through" your warm market, then what?  Necessarily, you need to learn the skills and techniques to market to people you don't know.  This is the long-term-play.  Therefore, acquiring these skills and having the ability to model the daily practices necessary to appeal to cold market prospects is the practical and common sense thing to do. ...

Intelligent Application of Specialized Knowledge

There is a lot of "noise" in the home business industry.  It leaves people wondering what is real, and who to trust.  It is all warranted. In evaluating a path to the creation of a reliable and stable income, you need to start with an assessment of the individual components that make up (what is hopefully) an integrated whole.  At the end of the day, it has to make sense to you and you need to have confidence that it will make sense to others. Our system/process is smart and backed by rational judgments of the best way(s) to progress in building a home business.  It is extensive and intensive and requires a commitment of time and effort.  In our Learning Community environment, our "job" is to learn Specialized Knowledge (tools, skills, and strategies) and then teach others to Intelligently Apply what we collectively come to "know". There are many credible vehicles for people to use to make a side income that can morph into a full-time income.  Ou...

Moral Health and Doing Things Right

It is really easy to say or claim anything.  This goes back to the idea of actions speaking louder than words.  If this is the case, then how do you know 1) that what you evaluate, and; 2) then choose to become involved with - has merit and conforms to "all that is good"? The idea of "moral health" speaks to this.  It is a representation of a line in the sand.  It is a proclamation that doing something right - matters.  This includes when we are in the business of helping people make money, that we understand and take seriously that peoples' lives matter.  It encompasses the fundamental decency of not leading anyone down a path that leads to nowhere in the pursuit of a quick buck. It holds true to the idea that we are attempting to build something that has permanence and in doing so will provide security to families - and in many cases have implications regarding altering the legacy of families for generations to come. However, when we state that what...

Empathy and Humility

I just want to make a quick point about being authentic.  In the past, I have written about leadership, integrity, honesty, character...  and their role in establishing and maintaining a successful home business. I was a communication major in college.  In one of the classes I took, we made a deep dive into what "attitude" is.  At the end of the day, it is basically how you are wired (predisposed) to react to things.  Attitude comes from how you think based on the accumulated experiences of your life.  Then, when you react to something (anything) you express yourself verbally and non-verbally with your "attitude" toward.. whatever. I have also written about the importance of relationships... and the real asset you build is not a bank account, but the friendships and loyalties you build that support that income.  Our business is all about people helping people and a creating culture and community where people feel included, appreciate...

Two Steps to Retire at Any Age

Our Two Steps combine specific programs chosen for their financial dynamics as well as their practical capacity for fitting together in an overall strategy.  What follows is an overview of what these programs are and the justification for how and why they fit together. It should be noted at the outset that the only component of this plan that is meant to "last" for the long-term in the third and final step.  This will become clear.  The programs (vehicles) we use are all online platforms with digitally-delivered products.  Each has a back office for tracking and accounting.  As a part of your education, you will learn about how different compensation structures work.   Step One :  A Referral Line Compensation Structure A one-up is also known as a powerline model where you "pass-up" a sale to your sponsor. The investment levels for these programs are as low as $25, but normally (to create leverage) you want to start at $250, $500 o...

At the Edge of Propriety (or) Like Any Other Investment?

I have previously written about the idea of being money mercenary.  Essentially, my thought process is that making money is an end in itself - divorced from a product or service.  As such, the ability to make money, whether it be a program, process or platform is the "value" conveyed by the marketer and this is the proposition considered by the consumer. "At the edge of propriety" challenges and articulates this notion of making money as an-end-in-itself  - as legitimate perspective.  The reason 'at the edge' is chosen to describe our reality is that what we do is unconventional.  Or, said differently, is not in the mainstream of how people typically view commerce... e.g. money exchanged for some "thing". "Something of value" is typically something you can hold in your hand, or derive some benefit from a service provider.  In my transactional worldview, the product behind the transaction is secondary to the transaction itself - with t...