The Agreement Seekers Blog

At risk of sounding too simplistic, our business philosophy is to make a positive difference in peoples' lives.  The reality is that money lubricates life.  When income exceeds expenses, money literally eliminates the stress of daily living and liberates people from financial demons.  This allows people to be their best-selves - happy and comparatively free - at least on a financial dimension. As such, and in a much broader context, our culture (our ethos) positively impacts society.   This is much larger than a "business opportunity". Inherent in this is collectively, as a community, we elevate the quality-of-life for large groups of people who we support through education and through teaching to take purposeful, well-defined action(s). We make a positive difference by paying attention to relationships and to the best of our ability, doing all we can to ensure others' success.  This is inherently a process that happens over time - and with time, we build st...

First, let me preface: Without giving away too much about what makes our marketing group unique, it is safe to say that we seek to establish stable, long-term relationships. This is done within the context of a community. We rely on and support each other in building businesses that create financial stability. The kind of stability that evolves into higher and higher levels of prosperity.  Individual by individual, this defines what we do as we grow participation in our groups. This being said, how we initially approach and market to the groups we target has everything to do with the initial contact(s) we make.  We do this through asking for permission (if they are receptive to?) receiving further information about what we offer.   In this context, the chapters that Seth Godin shares a great primer to get your head around how we build large, stable organizations.  We are not mass marketers in the traditional sense, but very specifically and intentionally are th...

Is there a right way and a wrong way to approach a home business?  Around the Holidays, between Thanksgiving and New Years (every year) there are always multiple promotions from different "follow me and my system" marketers.  Typically, they host webinars and then have a campaign to follow-up (forever) until you unsubscribe. There are a lot of clues left by this process.  The problem is that for the vast majority of people, the skills sets required to execute this kind of "marketing funnel" to a targeted national or worldwide audience are well beyond their time and talent.  So, even though there are many examples of state-of-the-art processes, building one yourself is an extremely tall order. Some advocate "the only way" is through paid advertising and they will show you how to make it happen.  Others sell the process itself and include landing page builders integrated with free offers and auto-responder campaigns.  Many or most of these have ...

There is a point of confusion that most digital marketers to not adequately address. This entire blog talks about culture and community, and here's why. Businesses (can) come and go.  Unless you literally "own" the company - you are promoting someone else's opportunity.  You are not in control of your business.  What you do control, however, are the relationships, the "group think" and the alliances and common purpose you build with people. This is your asset - and it is all relationship-based.  Some call it your "list".  And... the industry adage is "the money is in your list".  Actually, some marketers advocate collecting names and having a lot of names to make different offers to - over time.  As such, they say that this large list is the asset.  I agree with this to a point, but am also inclined to disagree. There is also the industry mantra of "know, like and trust".  The admonition is that people need to know, like...

You can click on any of following sites to get a sense of how we approach market segmentation and drill down on specific groups, or geographic areas.  You will note they are all "neutral" in terms of contact information and does not disclose nor link to the business that drives our incomes. Also, you will note that each site is built on a FREE Google Sites host.  They are simple, one page sites that encourage people to get back to the person who led them to the information.  As you advance in your skill sets, you can develop your own. In any event, here's the list: 401Konundrum  - Targeted to people who are about to retire, but have done a less than adequate job at saving and planning for it. Business Owners  - Targeted to individually owned, small retail shops, food establishments, child care centers, contractors, etc. Independent Grad - Targeted to college students, including fraternities and sororities as well as student organizations.  The...

This is critical.  People need to launch to profitability as quickly as possible.  This does not happen on its own - and therefore hand holding, cajoling or any other means of motivation in the first weeks is essential. Perhaps a bit over-stated, but the general idea is that if people are in profit, there is no reason to quit. Therefore, initial profitability is a first little insurance policy.  It follows that to get into profit, something needed to have been "done".  It is a bit more complicated than wash, rinse, and repeat because at that point the "recruit" having just had their initial success - now has two roles, instead of one.  In addition to finding people to get involved, they need to apply the skills necessary to support their newly enrolled person. This defines the life cycle of our business:  enroll and support.  Or said differently:  marketing and teaching.  It defines the success cycle.  We really only d...

Your main responsibility as a business owner (in our business) is to do all you can to ensure people [those you rely on for their monthly participation in your on-going income] have success.  This happens on a number of levels, the most fundamental one is ensuring you develop a relationship and you engender a culture that includes a sense-of-belonging. Servant leadership obviously involves serving.  There is nothing more important than serving others and ensuring they are on track and have the skills and habits to apply on a daily basis.  We are in the people development business.  If "our" people are not evolving and gaining competencies (incrementally, day by day, week by week) then our business(es) will be made of sticks, and not of bricks.  (Three Little Pigs analogy, intentional) The tools of the trade in this regard are that of any other relationship.  Phone calls, emails, texts, participation group training, getting on company calls.  Y...