The Agreement Seekers Blog

There is a point of confusion that most digital marketers to not adequately address. This entire blog talks about culture and community, and here's why. Businesses (can) come and go.  Unless you literally "own" the company - you are promoting someone else's opportunity.  You are not in control of your business.  What you do control, however, are the relationships, the "group think" and the alliances and common purpose you build with people. This is your asset - and it is all relationship-based.  Some call it your "list".  And... the industry adage is "the money is in your list".  Actually, some marketers advocate collecting names and having a lot of names to make different offers to - over time.  As such, they say that this large list is the asset.  I agree with this to a point, but am also inclined to disagree. There is also the industry mantra of "know, like and trust".  The admonition is that people need to know, like...

You can click on any of following sites to get a sense of how we approach market segmentation and drill down on specific groups, or geographic areas.  You will note they are all "neutral" in terms of contact information and does not disclose nor link to the business that drives our incomes. Also, you will note that each site is built on a FREE Google Sites host.  They are simple, one page sites that encourage people to get back to the person who led them to the information.  As you advance in your skill sets, you can develop your own. In any event, here's the list: 401Konundrum  - Targeted to people who are about to retire, but have done a less than adequate job at saving and planning for it. Business Owners  - Targeted to individually owned, small retail shops, food establishments, child care centers, contractors, etc. Independent Grad - Targeted to college students, including fraternities and sororities as well as student organizations.  The...

This is critical.  People need to launch to profitability as quickly as possible.  This does not happen on its own - and therefore hand holding, cajoling or any other means of motivation in the first weeks is essential. Perhaps a bit over-stated, but the general idea is that if people are in profit, there is no reason to quit. Therefore, initial profitability is a first little insurance policy.  It follows that to get into profit, something needed to have been "done".  It is a bit more complicated than wash, rinse, and repeat because at that point the "recruit" having just had their initial success - now has two roles, instead of one.  In addition to finding people to get involved, they need to apply the skills necessary to support their newly enrolled person. This defines the life cycle of our business:  enroll and support.  Or said differently:  marketing and teaching.  It defines the success cycle.  We really only d...

Your main responsibility as a business owner (in our business) is to do all you can to ensure people [those you rely on for their monthly participation in your on-going income] have success.  This happens on a number of levels, the most fundamental one is ensuring you develop a relationship and you engender a culture that includes a sense-of-belonging. Servant leadership obviously involves serving.  There is nothing more important than serving others and ensuring they are on track and have the skills and habits to apply on a daily basis.  We are in the people development business.  If "our" people are not evolving and gaining competencies (incrementally, day by day, week by week) then our business(es) will be made of sticks, and not of bricks.  (Three Little Pigs analogy, intentional) The tools of the trade in this regard are that of any other relationship.  Phone calls, emails, texts, participation group training, getting on company calls.  Y...

This is a provocative title that is potentially off-putting.  I understand. It is really meant to be an attention grabber and nothing more.  So allow me to apologize if it raised your eyebrow. In writing about "ignorance being expensive", the reality is most people have not taken the time to understand the difference between active and passive income, not even mentioning how to make it happen. Most people have a job and pay their bills and are content with the cards they have been dealt.  They get up every Monday morning and do it again and trudge through to the following weekend.  Of the active income they earn, perhaps some is saved.  For most, little is invested.  It is how most people describe (and end up in) the rat race. All we are here to tell you is that there is an alternative.  It is passive income.  You do the work once, and the same money comes month after month after month - passively, and grows geometrically. This is the mo...

If you already have a successful business, what we do will complement (not compete with) what you currently do.  As such, we are a diversification option. There was an analogy that I heard recently that you cannot be the pastor of two churches under two denominations.  The question posed was 'what do you really believe' and those who follow (attend your church) would have legitimate cause to wonder what your true convictions are?  If you are marketing products within the same category, I would be inclined to agree... i.e. two weight loss products, two skin care lines, two anti-oxidant health drinks, two travel companies... name your deal... We represent a tools, training and education"deal".  Our business ramps quickly due to person-to-person commerce with no money going to the parent company, other than a monthly administrative fee to cover the back office and on-going product development. Therefore, what we do, does not compete with product or service-based b...

The definition of security differs for everyone.  For some, having a "secure job" meets their definition.  For others, being on a track for a secure retirement needs to fit into the equation.  For many, the idea of not having to depend on someone else is key to their definition.  In this sense, security has everything to do with control - and having the ability to control your life and your future. Our market is not people who fit neatly into the first two categories and who are satisfied with their stable existence.  Therefore, right off of the top, we can exclude 80% of the population who are employed and buying-in to the conventional American dream of a house, a car and meeting all of their bills. Your potential success will be affected if you do not understand this reality.  And, it begs the question of who we target as "higher" probability prospects.  Are there groups/populations who inherently have an "itch to scratch" as it relates to securi...