Posts

Earning Platforms

The goal for any business is to make money.  Broadly, any business is an earning platform.  It doesn't matter what the business is.  At the end of the day, money is exchanged for something of real or perceived value. Our business is an earning platform. It provides the structure to take a relatively small amount of money and leverage it into larger and larger amounts of money.  It is straightforward and systematic geometric growth. The key to (y)our growth is understanding that competence has to be at the center of this earnings universe.  There is no winging it.  What we do requires competent knowledge, that leads to skills and taking these knowledge and skills and competently applying effort to tell other people what we do -and how they can get involved. It is our platform - no different than a political party platform - that has pillars that the whole proposition stands on.  Knowledge, competence and effort applied in intelligent and productiv...

"Scam" and "Pyramid Scheme" Marketing

If you Google just about any Home Business opportunity, among the top results, you will find multiple articles eluding to "Scam (or) Not?".   This may typically be accompanied by a claim that identifies what you are researching as a pyramid or Ponzi scheme.  Here's what you need to know. These terms rank, especially for those who know how to use (manipulate) them to achieve rankings. Because the algorithms at Google look for consumer protection terms, in just about any instance if these keywords are used, they will automatically rank in the search results.  But, here's the deal. This is a form of reverse marketing.  Scam and pyramid scheme marketing is a strategy. "Scam Marketers" use "the opportunity" you are researching to gain your attention, say some negative things about it, and then switch and pitch you on something that they are marketing.  Oftentimes, this is accompanied by denigrating the founder or anything else they can find from the...

We Help People (help themselves)

Our goal and mission is to transfer skills and knowledge.  With the application of these in very specific and targeted ways - we create a path to financial stability.  Then prosperity.  Then total financial independence. If you think this can be done overnight and without the necessary investment of time to learn and apply, you are (unfortunately) sorely mistaken.  What we do is completely analogous to going to school, getting your degree in teaching - and then being a teacher.  If you can not help others (or this does not appeal to you) then our business will not be a good fit for you. We do not really "mass market" and look for warm bodies to sign-up.  We much prefer slow, solid growth with people committed to competence (personally) and the competence of a group of people who become professional marketers - whom you have helped and mentored. Frankly, most people totally miss this in the home business industry - and it the reason for the high failur...

What This is About - At Its Core

We were mystified for years at our inability to make money with anything but a conventional “job”. We knew there must be something missing.  Our “Ah Ha!”  moment occurred when we figured out what follows. We figured there has to be a way to communicate a message with common, mass appeal, and if we figured it out, there could be a lot of money in the balance.  After all, the need for more money is universal… at least for the “99%”.  So what causes such a large majority of people to remain strapped to struggle with poverty constantly nipping at their heels?  Or worse yet, sitting in their laps? It is not a simple answer.  But wouldn’t it be great if there was a strategy that people could trust that is simple, clear and easily understood?  If that were the case, and enough people rallied around… and the motives behind the whole proposition were transparent and true, then why should it be such a stretch to add money to the equation and allow the...

The Difference Between a Goal and a Dream is a Deadline

Accountability.  Discipline.  Fundamentals.  Daily activity.  Are these the first things you think of when thinking about success in a home business? What do you have to do TODAY to "advance" and make money?  By 9:00 tonight, what are you willing to commit to having done?  Then, if you add up all seven days... what will you have accomplished by the end of the week? These are metrics.  You can't manage what you don't measure.  You need to know your metrics. It all involves being "conscious" of what you have chosen to do and then making the decision to make-it-happen. When you are beginning, don't worry about the metrics of results.  These will become important later, but when getting started, simply focus on daily activities.  What are you going to commit to doing? This is where is all starts. Unless you have a well-defined daily goal AND you are actively working on that goal, success is a dream.  This all smells, tastes and ...

My Kangen Conundrum

Preface :  I did not end up doing the Kangen business and it is not a part of my earning portfolio.  I thought someone might be interested in my thought process should they be considering Kangen as an earning platform. ______________________________ I am writing to convince myself, or to talk-myself-out-of doing the Kangen water business.  I write for catharsis and to organize my thoughts.  At the end of this - my goal is to have made a reasonable justification for moving in either direction by being as brutally honest as I can be with myself and with anyone who reads this. The basic proposition for me is whether my need to make money outweighs the negative press and speculation that exists regarding the Kangen technology and its efficacy.  I sit here, perplexed by the risk of investing $6,000 in a business start-up, but at the same time intrigued by the money and the business model - without having any first hand, tangible knowledge of the product, i.e. I...

Fidelity

Fidelity. In a marriage, this means you promise to love, cherish and forsake all others until death do you part... In business, (in our business) we simply want to make a case for why this is important. There are a million ways to make money.  Many people, if they have not yet been successful with a home business / income vehicle can get easily distracted by the "shiny objects" syndrome.  This takes away their focus from their primary, core endeavor by evaluating and (perhaps) participating in other ways to make money.  Some people are successful in doing this.  Most can't. Our point is this:  if this is your first, real attempt to make money with a home business, stay-the-course and remain faithful to your "core" business, exclusively - until you achieve whatever level of income that enables you to define it as a success. This focus and commitment is extremely important and it is also why we stress so heavily that you do your homework about us - to ga...