Social Commerce

People in social groups drive commerce, whether it be cars, blue jeans or a particular brand of hot dog.  People "buy in" literally with their wallets - and figuratively with their opinions and behaviors.

What we do is no different.  We drive commerce by earning people's trust and influencing opinions. We provide information and act as a guide.  In this process, we talk about aggregating and leveraging resources through a group of people with a common purpose.  This purpose is greater financial security.  All this makes sense to us.

Here's the thing... not everyone will be enticed by our offer. Our job is to find and appeal to people who are hungry for change... not everyone is.  In our world, most people are stuck in the status quo and are not "hungry" (enough) to change.

Ultimately, your success is predicated on your ability to understand the social nature of our business and "frame" what we do as:
  1. Education
  2. Helping people with an aspiration [to achieve and have more] decide to participate with us.
In the context of a social group, people consciously and rationally choose to participate in and contribute to a cause that is larger than themselves, and at the same time in themselves.  In our case, "the cause" is their own financial well-being, made possible by being involved with and supporting the larger community that makes it all take place.

This defines Social Commerce.  It defines Affinity Marketing.  It defines Referral and Word-of-Mouth Marketing.  Ultimately, the strength of your business is predicated by the strength of what binds the people in your business.  These metrics are their commitment and their loyalty and these two factors are a function of their success - monetarily, in regard to status and leadership and their knowledge they are making a difference in others' lives.

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