Posts

The Role of Respectability

Anyone with a conscience needs to be proud of what they do.  This pride extends to all areas of our business.  Our mission, how we operate, how we treat people... are all internally consistent with each other.  Your role is to rise to this level of expectation.  That is, to rise to the level of a Professional home business owner who offers value to those you work with. Being respected as a role model in terms of how you comport yourself, the "clues" you leave to others about success, and the overt expression of your leadership all combine to form the mantle you wear on a daily basis.  The adage is, "respect is earned". Digging deeper, the more problematic aspect of respectability is in regard to our business model and fighting the stigma of person-to-person commerce.  There is no getting around the fact that we battle the, "oh... it's one of those things" perception of our industry.  In many cases, this reputation is warranted due to the failure ra

Broke and Broken

This post is going to be a bit tough, but it is the unvarnished reality.  You won't find many people who are trying to recruit warm bodies, do the numbers and see who sticks...  talking about this. From our perspective, we want to be selective and help people we introduce to what we do and self-select.  In this context, here's the deal:  you will not build a business working with broke and broken people.  Yes, this may sound harsh, but unfortunately, it is absolutely true. First, let's address broke.  Being in business inherently involves the creation of commerce (the exchange of money for something of value).  Many people are simply not wired for this.  The "why" behind this is not easily answered.  However, the broad stroke on this topic is that people who have been surviving month to month and living hand-to-mouth simply do not have the risk tolerance to do anything outside of their current experience and comfort zone.  Therefore, they remain "stuck&qu

A Retirement Strategy for Late-Starters

I created a niche site named "401Konundrum" with the subtitle "Minding Mismanaged Futures." The goal of this site, much like this post, is to highlight alternative income-generating options that don't rely on lifelong savings, stock market performance, or professional portfolio management—common assumptions about retirement planning. Our Alternative Approach Our approach leverages the same principles of compounding and leverage but in a non-traditional manner. We focus on organizing knowledge, people, and money: Knowledge and People : We teach how to build and manage organizations. Money : We provide an alternative to the traditional "lifetime" savings approach. Traditional vs. Alternative Retirement Models Consider a traditional retirement model where someone has accumulated $1 million in a 401K. Assuming a conservative 6% annuitized return, this yields $60,000 annually—a result of 40 years of savings and growth. In contrast, our model emphasizes high

Quick Cash Flow

Our starting point is enabling quick cash flow through one of our primary business models: Instant Pay Offers - Member-to-Member. Here's why we use this approach: High-Margin Businesses with Low Up-Front Costs : These businesses generate significant profits with minimal initial investment. Inspiring Business Momentum : They provide a substantial cash infusion that drives business growth and motivation. Bootstrap Model : New partners can sell through their Mentor's account without risking their own capital, allowing them to earn their way into the business with minimal risk. Quick Break-Even : Most models allow partners to break even with just the first or second sale. Leverage and Compounding : These businesses often include leverage components that enhance earnings through compounding. Ultimately, we transition to subscription-based models, which involve monthly commitments at smaller dollar amounts. These subscriptions are more sustainable when built on a foundation of succes

Here's the Truth

Building a reliable, monthly residual income depends on receiving recurring payments, typically through subscriptions. Other home business models often fail to provide truly secure, passive income, as they require ongoing active involvement. Therefore, genuine passive income comes from people paying you a monthly subscription fee or making automatic re-orders, which is the basis of MLMs, though they generally offer lower margins compared to our model. If you've been involved with us, you know our business model is 80% Organization Development and 20% Business Transactions. The strength of your organization is crucial; in fact, the specific business could be anything. The often-overlooked truth in the networking industry is that mastering the 80% (organization development) is essential for the success of the 20% (business transactions) in the long term. The key to your business is the mentorship you provide, nurturing your partners to self-sufficiency with systems that transfer know

Risk Tolerance

I grew up with the expression, "too poor to pay attention".  This is a kind of tongue-in-cheek expression to describe people burdened by poverty.  Life for many is about survival and getting from month to month.  People in these circumstances are so busy getting through today, that there is no time left to think about tomorrow (their future). The next step up this ladder is people with little to no risk tolerance due to their budgets being so tight that they can't afford to "play around" with any risks.  In other words, they have to pay their bills.  They go to work to make it so.  And this cycle repeats itself over and over and over - in many cases for entire lifetimes. Given this reality, there are really two perspectives as they relate to what we do: These people are simply not a match for what we do.  They are better off keeping on the path they are on because they literally can not afford to take a risk.  What we do is not for everyone, and this is a major

BOBO's

Before starting this post, I Googled BOBO simply to see what I would find.  In Filipino, it is a word that means smart or perceptive.  In Spanish, it means dumb or dull.  It is interesting that these are somewhat opposites.  Then, there is Bobo the Clown (also acknowledging Bozo).  In this post, I add my own definition for BOBO. In our business, we specifically target groups of people similar to us.  We refer to this as Affinity Marketing.  I won't dive deep into that here.  However, depending upon the statistics you look at, anywhere between 50% and 80% of people hate what they do for work (and) if hate is too strong a word, let's say they could "take it or leave it" in regard to what they do to earn money in supporting themselves and their families. Of these people, there is a huge "slice" of folks who are Bordering On Burn Out. (BOBO)  They metaphorically "hold their breath" every day and can't wait for their workday to end.  Wednesday is hu

A Funnel and Two Buckets

Hmmm... a funnel and two buckets... Sound like we're changing the oil in your car? Not quite. Anyone who has been around marketing for any length knows what a marketing funnel is. Essentially it is a process of exposure, then education that progressively narrows people who have been exposed to your message, then take the initiative to learn more - and ultimately choose to buy what you are selling, join what you are doing, or respond to what you are saying, etc. The funnel is a front-end business process. Like any process, it has steps to be followed (and as such) is able to be replicated, no different than a recipe when cooking any food. It is a do this, then that approach. We have and we teach how to use our front-end marketing funnel. Then we have two buckets for two different purposes. Bucket number one holds recurring income money. Recurring income happens by selling something, like a hot dog vendor. You can make a living with a recurring income, but you must go out on