Posts

Our Hamburgers are Education & Tools

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Odd title, right?  Let me explain. Franchises exist for all types of things... massages, hardware, storage, any type of fast food... including hamburgers.  Law Offices, Insurance Agencies, Real Estate Brokerages, Physical Therapy Clinics, H&R Block... OK, you get it. What all these have in common is a set of processes for operations, policies and procedures, standards, and best practices... all culminating in a replicable model that can be repeated over and over.  Simply put, all franchises provide a business template. What we do is the same.  We market digital franchises.  Our product is eLearning, sometimes referred to as Digital Education.  We deliver our product over the internet and affiliate with Online Platforms that have a business template in place for us to follow.  In addition, these platforms also provide all of the business functionality to handle payments, organizational tracking, management, training, and a host of other functions, d...

Emotional Energy and a Second Job

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Whether you define it as emotional energy, or simply as just energy, this is a simple component of your success to understand.  Most people we recruit already have a primary job, as you probably do as well. Inherently, what we are asking people to do is to jam something "extra" into their lives.  No matter how thoughtfully and constructively we frame it, no matter how much we can preach time management, regardless of how we define business-building activities - at the end of the day we add "something else" to peoples' lives. I am not going to go down the "why" path, e.g. people need to have a strong enough "why" to compel them to action.  Fundamentally, what precedes this is emotional energy.  It is the internal transfer of energy from your head and your heart to your hands, feet, and will to communicate.  In other words, knowing what to do is not enough.  Doing it is everything. (And) this requires fortitude (emotional energy). At his point,...

Vertical Industry Marketing

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The core strategy of Agreement Seekers is a method called Vertical Industry Marketing.  This bears some explanation.  First, a vertical industry is a group of companies that focus on a specialized market.  For purposes here, let's talk about Landscapers as an example.  Landscapers obviously have expertise in turf management and shrub/tree maintenance.  They have skill sets in equipment care and are generally multi-taskers and problem solvers... are industrious and entrepreneurial. They have relationships with equipment vendors, landscape architects, lawn sprinkler companies, nurseries, arborists... and of course, all of their customers, however, customers are not included here. All of these companies are in the same "vertical", however the most important is the one not mentioned.  It is a landscaper's competition - other landscapers.  This is the main opportunity for this marketing method. Essentially we give every "industry vertical" the opportunity t...

The Gnats and Fruit Flies of Social Commerce

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I have written about this topic once before with a different and more straightforward take.  I called that post "Scam and Pyramid Marketing".   This time I want to frame things as irritating - like a gnat. Gnats and Fruit Flies buzz around your head.  You swipe at them, but they persist.  They are annoyances that can drive you to distraction. They have no real value in the scheme of things.  They are simply pesky little undesirable critters. For just about any non-traditional business model such as Affiliate Marketing, you can typically find a Google-ranked reference to such businesses as being a scam, a pyramid, or a cash gifting "scheme".  These "gnat" articles are sleazy and self-serving due to nearly 100% of the time their sole purpose is to trash the company cited and then tell you how great their opportunity is as an alternative. It should go without saying that this is duplicitous and disingenuous, not to mention that most of these posts are wri...

Referral Line Compensation Explained

First, a little background to set the stage for what follows. A contract is something that all parties agree to that governs the rights and duties of those involved.  A contract can stipulate anything, however, there is no contract unless there is an agreement between two parties .  It is a statement of expectations and “how things will work”.  The business platforms we affiliate with have contracts, also known as “Terms of Service”. You agree to these terms in participating in our business. In the world of Affiliate and Online Marketing, there are many compensation models.  Among these are subscription, referral line, power leg, matrix, uni-level… and the list goes on.  (Most) all provide incentives for some type of leverage.  Leverage is defined in different ways:  1) overall volume, 2) individual transaction margin, and/or; 3) organization size.  Obviously, in many cases, these go hand-in-hand. With eLearning courses, products are based on tie...

Moral and Philosophical Underpinning

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We build groups of people who choose to collaborate to make money together.  Fundamentally, this is what we market and "sell".  The individual businesses and platforms we employ to fuel the economic engine do not really matter (given they are sound).  Essentially, they could be anything.  As such, we are not hawking a "biz opp", we are creating understanding about the benefits of "agreement" and of being in business together. This agreement, at its core, has a moral and philosophical underpinning.  Without "agreement", a viable, long-term business will not exist.  No consensus, no shared values, and commitment... no long-term business.  Therefore, to re-state, we build consensus within groups of people who choose to be in business and make money together.  The asset you build is a group of competent, committed people who (ultimately) participate in monthly subscriptions, long-term -with you being the recipient/beneficiary. To back up a step, mora...

Squandering Existence

Let me start with a number of questions. Who is accountable for your life?  Do you have anyone pushing you to excel?  Do you have your own standards that you strive to meet? What benchmarks do you have that signify success?  Given that this blog is about home business and making money. are you satisfied with where you are with respect to your finances and earning potential? Is any of this worth any thought?  Is it possible to be intentional and strategic about how you invest your time and resources, pursuant to stated objectives? To squander is to waste foolishly.  If you are not "present" and intentional about what you want your life to be, you are squandering life (existence) and losing the potential of the moment.  Right now, you can make decisions that will propel your life in a more positive direction.  You simply need to do it. These actions do not need to be massive.  They can be small and incremental, but need to be tied to some defined ou...