The Agreement Seekers Blog

Right now, in December of 2020, in Rhode Island where I live, we just entered a two-week shutdown due to Covid 19.  Our hospitals are full and just down the street, they have opened a facility to house more Covid patients, the first 7 were today - in a barracks-style warehouse.  These people are sick, however, there are many more people who are hurting due to job loss, financial strain, and even hunger. There is a world of hurt.  Restaurants are closing.  Servers and cooks have been laid off.  Just about every night on the news there is a new story with a restaurant owner talking about how they are struggling to keep their heads above water and make it through these dark times. We can help.  We can propose an alternative that may have not been considered.  This can be done locally.  It can be done nationally. A few weeks ago, Disney laid off thousands.  Can you go on LinkedIn and do a search for people who worked at Disney and are "looking fo...

When I was in college, my undergrad degree was in Human Communication.  Many people in this field go on to be Counselors.  A word I learned was 'homophily".  It means perceived similarity.  For instance, in general, tall, skinny people will be most likely to be attracted to tall skinny people.  People of similar socioeconomic backgrounds tend to be drawn to each other... people who play tennis...  have read the same books...  Any perceived similarities are predictors of attraction. So, what does this have to do with Affinity Affiliate Marketing?  The question is, "To whom are you homophilous?"  Aka, who do you have something in common with?  For example, I have had my Life and Health Insurance Licenses twice in my life. I can disclose this and "fully" empathize with people who are struggling to sell these insurance products.  In this industry, there are as many people "starving out" as coming into the industry with wide eyes and eag...

To get to the definition of a Digital Franchise Broker (DFB) let's start with the word Broker.  Everyone understands what Stock Brokers do. They evaluate and recommend stocks and establish relationships with clients to manage a portfolio of "paper" assets based on the performance and value of corporations or commodities.   Stock Brokers need to be licensed and certified by the Securities Industry to transact business.  You may have heard of all the tests:  the Securities Industry Essentials (SIE), then on to Series 7, Series 66... there are many, many more credentials that people need to test (and pay) for - to become certified in different areas of expertise.  Ultimately, when credentialed and making money, a portion of their earnings are funneled up-the-organization (or) these profits are 'baked in" based on their commission structure. Insurance and Real Estate Brokers are much the same.  They too have tests and certifications to pay for - and need t...

First, allow me to clarify the segment of the industry we are in.  We are Affiliate Marketers. We deal predominantly with digital tools and/or eLearning products.  We affili(8) with affili(et) offers and earn a large percentage of a one time sale for a product or service.  This is how Amazon, Walmart, and Best Buy run their Affiliate programs although they are not as generous and lucrative as what we do.  In our case, this one time sale is integrated with a leverage component that enables organizational growth and earning money from a team that uses a powerline or subscription... or whatever structure the affiliate offer is paired with. Multi-level Marketing on the other hand, in most cases, is a physical-product-based offer and is almost completely dependent on large organizations given the multi-tiered structure(s) that provide a much smaller percentage throughout all of the different "layers/levels" of their compensation structure.   As an analogy, think...

This post is about business strategy and the role of "pitching" things versus "making a proposal" about a much larger proposition.  Both play a role.  However, it is important for you to understand the difference between pitching-an-opportunity (whether it be a product, service, or tool) and making a proposal-for-life- transformation and having the sophistication to understand how each fits into your overall business strategy. So as an analogy, let's talk baseball.  Everyone knows what a pitch is. A pitcher throws a ball to a catcher.  It is a single act, repeated over and over during the game.  It is a single, solitary, isolated "thing" that is just one part of the overall strategy of the game. A proposal, on the other hand, is more like the game plan.  On offense, what will the batting order be?  Who is best to lead off, and who is best to bat clean-up?  Do you plan to steal bases, or hit and run?  Are there situations where you will bunt?...

This is a tale of perseverance and courage in the face of mountains of obstacles. It tells the story of relentless commitment to a vision, being squashed like a bug and somehow reassembling all of your parts and only to come back bigger, better, and stronger. Among many things, Jeff Long, the CEO of Textbot.ai is an artist - a classically trained singer.  He has all the markings of creative people.  Emotional.  Impetuous.  Brilliant.  His lived experience in breathing life into the Textbot platform has been a tale of triumph and tragedy, then triumph and tragedy...  In this evolution, he shared both the intimate details of the devil on his shoulder and the better angels that came to his rescue.  I did not always agree with or appreciate his level of disclosure, but now in retrospect, I see it as a necessary means of catharsis to deal with the stresses and pressures that he carried through the ordeal of surviving through Abundance Network and giving bi...

 Let me start by asking a question.  Is there is a place in the Home Business Industry for people who simply want to make a buck?  These people may have no interest in the big picture stuff with a long-term orientation.  Additionally, they may have tried "figuring out" things in the past and simply have given up on their ability or aptitude to make things work.  So instead, they can (and are more than willing to) pitch "this or that" with a very short-term strategy of simply hustling to make money.  Full stop.  No relationship.  Everything is a sales transaction. Once you have bought, you are on your own.  No different than going to the grocery store and buying a potato. We all know these people exist, consciously or by default.  Again, asking, if there is a financial incentive for the (purchaser) and you are an Affiliate selling a tool or re-marketing other peoples' products, where does the responsibility lie for teaching the purchaser ...