Posts

A Culture of Assistance

The company we work with recently coined the phrase, "culture of assistance".  This important, first, because it recognizes culture as something we are striving to attain.  On the broadest level, culture means that we share common attitudes, beliefs and values.  Culture is foundational.  It permeates everything and is long-term. Assistance means help.  We assist people in many ways.  We guide people to and through information gathering about what we do.  We help people understand the power and long-term viability of our business model.  We share our personal experiences regarding the value and utility of our products. Ultimately, we provide a service.  We do not sell. People choose to join our business due to thoughtful reasoning, not giddy excitement about the potential, We prefer people who are thorough, initially skeptical and who ask good questions. At the end of the day, our job is 1) to answer those questions, and; 2) then to shar...

The Most Important Currency There Is

The effect I have on people is the most important currency there is. When talking about the subject of "making money" I understand anyone's natural skepticism. I respond the same way. My challenge is to convey something different and begin a process of establishing credibility and earning trust. The reality is, it is possible to make money using internet businesses. The questions are, how do you get from here to there (and) is there a "vehicle" that is far superior? My honest answer? There are some that are "better than many, and as good as any". Everything has flaws. The key is to choose wisely, get going and stay the course. The more important factor is the people and community that are in place to teach, support and guide you. My job is to help you start from wherever you are in terms of skills, time, budget, knowledge... knowing most people can not simply "plug in" to a system and make it work. Getting there requires personal attentio...

Big Box Retail as a Market

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What do Walmart, Target, Home Depot, Sears, Bed Bath and Beyond... (you get the idea) have in common?  How about Cracker Barrel, Appleby's and the Olive Garden?  Then, think about all the businesses in between. There are a lot of things I could say about what all the people working in these places have in common.  They need to work because they need money.  More often than not, they are non-union which means they have no rights and are working close to minimum wage. And, more often than not, they are (at minimum) receptive to evaluating a way to make more money. We capitalize on this "market" with a simple little flyer like this, printed 14 to an 8.5 x 11 page. We cut them up, and every time we are out in public they are either left behind, handed directly to people, put in magazines in doctors offices...   We also take them door-to-door in residential neighborhoods, post them in stacks on any bulletin board we can find... This is an easy, inexpe...

My Why

This is to share a philosophy about life, home business and making money with the internet.  The reason for this is to ensure that “everyone is on the same page” as a starting point in considering joining us in a money-making venture. But first, let me tell you just a little about me.  I am a sixty year old father of three adult children.  I work for a local college as a mid-level manager.  Through the years, I have worked in a number of jobs that had 401K plans.  To respond to different situations in my life, I have liquidated two 401K’s and used the money to “stay alive” financially.  Bottom line to all this is that I have no retirement and I am 5-10 years (reasonably) to when I would have hoped to retire.  This is my “why”.  I need residual income in the absence a retirement plan. Everyone you run into will have a different story.  I just thought, as you investigate ways to make money, that you would find it comforting to know I am ...

The Cathedral

In cathedrals, people preach doctrine to the masses and expect these teachings will inspire conformity. Any  level of "buy-in" is pre-supposed due to the values people bring when they voluntarily walk through the door.  Those preaching then set out to teach and imbue the followers with the creed of the institution. How does this translate to us as marketers?  We have a temple of our own.  We preach hope through practicality.  On the far end is a goal.  This is where most marketing (today) starts.  Most marketing talks about the "result", not the process it takes to get there.  This is tantamount to assuming you will go to Heaven while not having a firm handle on your belief in God. On this end (the here and now reality - and how we approach things) is a conscious decision to believe or reject the information presented.  In our "church" we want you to actively explore the tenets and come to your own conclusions about "truth".  By doin...

People as Annuities

Our business model enables us to tap other peoples' funds on a recurring, subscription basis.  This subscription is no different than a magazine and we are the publisher, no different than a health club membership and we are the owner, or if your cable bill is automatically drafted from you bank account on a monthly basis. The specific business we are involved with - is the vehicle (the structure) that makes this possible. We build communities of people who (collectively) are an annuity.  We receive money on a monthly basis from them, who in turn, have the opportunity to build communities of their own. This perpetuates itself.  People buy into the shared values of financial independence through financial inter-dependence. With incremental, small, low risk successes, we teach people to build this annuity.  It is a methodical, common sense approach to increasing levels of financial stability and with time - prosperity. We provide the boat.  You have to get...

The $60K Proposition

Many people understand that a million dollars invested at 6% will yield $60,000 a year in income. This is what any number of investment vehicles are designed to do... accrue a million dollars over a lifetime of savings and investing and then in retirement, live off of the interest.  Yes, this works for some, but not for a lot of people... for a lot of different reasons. There is an alternative: monthly residual income that yields $60K a year.  I want to explain the numbers behind how this is possible with the income with one of the vehicles we use. First, let me say we advocate building progressively by reinvesting profits to build to a $175 a month investment level.  Without getting too deep into the mechanics of this compensation plan, let me break it down as follows:  $60,000 a year divided by 12 months = $5,000 a month.  This compensation plan has three investment levels of $25, $50, and $100 for a total monthly of $175. Five thousand dollars divided by ...